Doesn't look disgustingMarks and Spencers is a rather posher-than-average supermarket, currently most famous for its "Not just xxxxxx, M&S xxxxxx" adverts - if it doesn't sound over catchy it should be said that xxxxxx is replaced with the name of a tasty-sounding food product said in a near-orgasmic voice. The inspiration of many spoofs - for example "Not just Anthrax, American anthrax" would be an obvious one. Back in M&S land though, most notable of all is probably its chocolate puddings. Mmmm.

Shells of delicious chocolate sponge (so we're told - please feel free to send one to the Poorhouse for checking) which split open to reveal liquid chocolate lovliness, the advert does them proud. So much so that the campaign, directed by Steve Sharp ("It made you want to lick the telly!" he says, modestly), saw sales of the pud rise by about 3500%. It may even have begun the recovery of the troubled M&S.

But its not just the branding apparently. Almost pornographic reviews followed. Even more excitingly, an associate of the Poorhouse - make yourself known if you wish - sent in the following "alternative" advert for said tasty desert. This might raise sales by 3501%. It certainly has an inspired theme-tune. Yum.